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Welcome!

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This button takes you to the ASG Web App to register

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Donate money

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“A Simple Gesture” is a near zero-cost program.  A One-Dollar donation converts to more than $60 of food going to Food Banks and Pantries.

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Read on, your in the right place.  or email us at 

info@ASGHelps.org

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WE ARE…

.. a 501(c)(3) non profit organization that provides everything needed to start up and run “recurring food drives”.  Usually every month or  every other month.


You can donate from home or bring your food to a community gathering.   Our job is to get it where it’s needed most the simplest way possible.  

13.5% suffer from food insecurity, nearly 4% live with hunger every day

How It Works; Its a simple as 1-2-3

Home Pick-Up Event (we have other event types!)

1.   Register.  (click the ‘Register‘ button at the top of the page).  Then, keep an eye out for our text or email reminding you when the first food drive event is happening.


2.   You place a bag or box of shelf-stable pantry foods (unbreakable) on your doorstep that morning. We pick it up and take it to a pantry in your community.


3. We leave behind a bright green reusable bag for next time.  The bag has a ‘Thank You’ card with the next event date and a shopping list customized for your local pantries wish list.  


That’s it! ….. 


But maybe you can’t leave a bag out?  You will still have an option to help, you can…..


  • donate money,
  • shop online at a store front set up by your local pantry,
  • deliver your bag yourself directly to the pantry,
  • or just wait for the next event

  

“When you are hungry, nothing else matters”

Why We Exist

We exist to solve 4 problems;

Problem #1:   Most hunger relief programs rely on big money;  federal and state aid, big grants, large foundations, and major corporations.   Big money comes and goes. 

Solution;  “Neighbors helping neighbors” is sustainable and predictable. This is a true grass-roots solution, bringing in neighbors to help neighbors. One in three doorsteps in Ashland OR participate.  That’s how to end food insecurity.


Problem #2:  Hunger relief programs are very expensive. A food bank in a big city can have an operating budget greater than $20 million.  

Solution;  Our system approaches zero cost.  We turn $1 into more than $60 of food. If we want to end this problem we need a solution that is affordable. 


Problem #3: People that need food are two times more likely to develop diabetes and other health related problems. Food relief systems rely on expiring grocery store items. Unfortunately this includes a higher percentage of high-sugar bakery items and fruits. 

Solution;  We target ‘center of plate’ foods. One-time or annual food drives tend to be ‘pantry clean out’.  Our recurring food drives include a shopping list stapled to the bag. By the 3rd pick-up over 85% of the food is what we target. 


Problem #4; Only 1% of americans can put a bag of food on their doorstep for someone to take to a Food Bank on a recurring basis.  The reason; these programs are too hard to operate at large scale.   Excel and other methods can’t match the logistical nightmare of planning pick ups at thousands of homes. 

Solution;  We’ve built the ASG WEB APP, which takes 40 hours of work down to about an hour. With this simpler approach, our mission is to set up 900+ chapters by the end of 2030. Our hope is that more than 70% of us can help our neighbors, simply.

1 in 3 single mom households need food help

The ASG WEB APP

Route Optimization

Driver Communication

Donor Communication

Making things simple can be complicated.  One way to do it is to”least mile routing“ for the drivers picking up the food donations.  We use the same technology as UPS, FedEx and other world-class fleet programs.     

Donor Communication

Driver Communication

Donor Communication

Every Donor is asked before every event if they can participate.   A quick click of a button confirms they will have a bag out, or if we need to skip them this time around.  

Driver Communication

Driver Communication

Driver Communication

About one in 6 donors agree to drive during the registration process.   A day before the event they receive their routes. Each route has a button for ‘turn by turn“ directions. The Event Manager can monitor progress across all drivers real-time and make adjustments if needed. 

Campaigns

Help Guides

Driver Communication

Signing up donors is everything. Chapters create “sign-up campaigns”.  We provide a Site Page dedicated to each one.  These are customized to reflect the ‘grass roots local information” donors want to see. QR codes and URL links provide quick tools for donors to access the Campaign Pages.

Reporting

Help Guides

Help Guides

The ASG Web App  tracks data to help make better decisions.  Event Managers can see which Campaigns were most effective, which donors leave out bags and which often forget.  And we provide tools to fix these problems as they arise. 

Help Guides

Help Guides

Help Guides

Donors, Drivers, and Chapter Administrators get “Quick-Start Guides” along with more detailed guides to cover everything.   We even use AI tools to answer any questions.

Proud to be sponsored by one of the great food companies in the world!

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