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Welcome!
WE ARE…
.. a 501(c)(3) non profit organization that provides everything needed to start up and run “recurring food drives”. Usually every month or perhaps every other
You can donate from home or bring your food to a community gathering; our job is to get it where it’s needed most.
How It Works; Its a simple as 1-2-3
1. We give you a bright green recyclable bag, you fill it with shelf stable pantry foods and place it on your doorstep.
2. We leave behind a ‘Thank You’ card with a needs list specific to your local pantry, and a new bright greet reusable bag to use next time.
3. Our volunteers pick up the food and take it to a local pantry or Food Bank
That’s it! …..
- Its as simple as it sounds
- The “needs list” is customized and updated for your area.
- The chapters are 100% volunteer, its a ‘near zero cost’ program
- The food stays in the community: “neighbors helping neighbors”
Why We Exist
Healthy food is the most basic human need; we have an abundance of food, yet about one in 10 American’s are food insecure? The problem is getting worse and the systems providing solutions are falling behind.
We bring a new solution that can move the needle. Our system is the most cost efficient solution out there. We can take $1 and turn it into over 150 meals, and nearly always center of the plate foods. We don’t just provide pounds, we provide the types of food that help restore self-esteem and sustain a healthy lifestyle.
Problem #1: Nearly all hunger relief programs rely on big money; federal and state aid, big grants, large foundations, and major corporations fund the solutions. The problem is these solutions fade in and out. They aren’t sustainable. “Food Insecurity” is the lack of predictable and sufficient food resources.
Solution; We exist to bring in an entirely different solution, people like you. This is a true grass-roots solution, bringing in neighbors to help neighbors. Neighbors don’t come and go, this is a sustainable program built for the long term. It is recurring and predictable.
Problem #2: Current hunger relief programs are very expensive. A food bank in a big city can have an operating budget greater than $20 million.
Solution; Our system approaches zero cost. Hunger relief organizations do a great job converting a dollar into 3 meals, we can convert a dollar into more than 150!. There is nothing like it.
Problem #3: The vast majority of food going into hunger relief programs is food grocery stores no longer need. The better part is the expiring produce, but the other part are all those cookies, cakes, and other high sugar foods that need to go.
Solution; We target ‘center of plate’ foods. Foods people donate on a recurring basis are higher in nutritional value. We staple a ‘needs list’ to the bag that targets the foods most needed by each local chapter.
Our Mission
To bring a solution that is sustainable and able to reach massive scale.
Provide state-of-the-art methods and technology to make it as easy as possible for people to donate food to others in need.
Our long-term goal; Provide 450 million pounds of food annually to reduce food insecurity and hunger in America.
We will get it done two ways;
- Open 900+ chapters across the country, making the program accessable to >70% of Americans. Today only about 1% of Americans have access in their area.
- Increase density (the % of participation) across all chapters so that 8% - 12% of households in each community are registered and participating.
One in three single parent households are food insecure right now; We don’t have time on our side. We need to move fast. This is a call for action, lets do this.
Why is it so easy?
We call it “ Simple Gesture” because we do everything to make the donor experience easy. They are the heart of the system, they are busy people, and they have choices of when, where and how to help. Everything was designed around the donor.
We do the same for our volunteer drivers, providing them a simple web-app with turn by turn directions taking through their route and ending at the pantry or food bank.
To make it all work, we built a state-of-the-art Web App. Event Managers (community members that form a chapter) use our software to run campaigns to sign up donors and ’pick up events’ to collect the food from households.
The Web App’s main features;
- Campaigns are “donor drive” events. A campaign may be a series of tabletop’s in front of a high volume grocery store. The campaign provides a QR code that tracks and reports donor registrations.
- Personal Campaigns provide each donor with their own site page, their own QR and URL codes. As that donor promotes the program they can track how many people register from their efforts.
- Pick-up Events are where the rubber meets the road. A chapter sets up events on a schedule, for example 1st Saturday of each month. The app handles all donor and driver notifications to align everything. On the day of the event a ’route optimization’ engine combines the donors and drivers into ‘least mile’ routes. The drivers open their ‘route app’ to receive turn by turn directions to each stop and a tool to document the # of bags along with notes for future drivers to access.
- Messaging tools give the Event Manager multiple ways to communicate with donors and drivers, with filters to select the specific people you wish to receive emails or text.
- Reporting tells the story. How effective were different types campaigns? How long did the routes take? How many bags are you averaging per donor? A SQL cloud database has endless reporting capability.
Donors, Drivers, and Operating Partners
There are three vital participants to make these programs work; each play a critical role;
- The donors are any household or business that wants to get involved. Donors register on our site www.asgeventmanager.com. Once registered they are reminded about the next pickup day and the specific needs of there nearby pantry.
- Drivers come from the pool of donors. As a donor registers we ask them to consider driving. About one in ten agree, which is more than enough to get the job done.
- Operating Partners are business and social clubs, church groups, or just a group of friends that want to oversee the “Simple Gesture Chapter”. They use our ‘ASG-helps App’ to plan and operate the pickup events, and run ‘donor drives’ to bring more donors into the programs.
THIS SITE WILL provide more info to….
- FOOD DONORS (and volunteer drivers) can come here to learn more about registering for program. Click here
- Organizations and individuals that want to become an Operating Partner and START A CHAPTER can learn all about it. Click here.
- BRAND SPONSORS that want brand recognition and provide financial support to make a chapter even more successful can get more information. Click here.
Summary: What We Do (click any photo for more information)
ASG Web App
Driver Communication
Donor Communication
The ASG-helps APP is a "does it all" program that handles communication, scheduling, confirmations, route planning, donor signup events, and driver turn-by-turn directions.
Donor Communication
Driver Communication
Donor Communication
Every Donor is asked before every event if they can participate. A quick click of a button confirms they will have a bag out, or if we need to skip them this time around.
Driver Communication
Driver Communication
Driver Communication
About one in 10 donors agree to drive. A day before the event they receive their routes built on a Route Optimization engine that creates “least mile” driving and turn-by-turn directions.
Campaigns
Help Guides
Driver Communication
Signing up donors is everything. Each Donor Sign Up event is a "campaign". We provide a Site Page dedicated to each campaign so donors can see how it's for their community. QR codes and URL links provide quick tools for donors to access the Campaign Pages.
Reporting
Help Guides
Help Guides
The ASG Web App tracks data to help make better decisions. Event Managers can see which Campaigns were most effective, which donors leave out bags and which often forget. And we provide tools to fix these problems as they arise.
Help Guides
Help Guides
Help Guides
Donors, Drivers, and Chapter Administrators get “Quick-Start Guides” along with more detailed guides to cover everything. We even use AI tools to answer any question someone might have.
Proud to be sponsored by one of the great food companies in the world!
